this course provides a comprehensive overview of digital marketing and its essential role in today’s business landscape. Learners will explore key concepts including social media marketing, search engine optimization (SEO), email campaigns, content creation, and online advertising strategies. The program emphasizes practical skills and real-world applications, enabling students to create effective marketing campaigns, reach target audiences, and measure performance. By the end of the course, learners will have a solid foundation in digital marketing principles and the confidence to implement strategies that drive engagement, growth, and business success.

Digital marketing connects businesses with their audience through online platforms like search engines, social media, and email. It involves creating engaging content, optimizing visibility, and analyzing user behavior. By combining creativity with data, digital marketing helps brands grow, build relationships, and achieve measurable results in a competitive online world.